Daimler AG, the German company that manufactures Mercedes-Benz luxury cars, called its promotional use of an image of Marxist revolutionary Ernesto "Che" Guevara a “thoughtless” and “stupid” decision that was not intended to offend people.
But that has done little to quiet prominent figures within the Cuban American community, including two U.S. lawmakers, who described Guevara as a "sadistic serial killer" who murdered thousands of men, women and children.
The image of Guevara -- the Argentine revolutionary who helped bring Fidel Castro to power -- appeared briefly Tuesday during a promotional presentation for Mercedes-Benz at the International Consumer Electronics Show in Las Vegas. Guevara played a critical role in the 1959 overthrow of U.S.-backed Cuban dictator Fulgencio Batista, the culmination of a two-year guerilla campaign during which Guevara allegedly ordered executions of Batista loyalists as well as Castro deserters and accused spies.
Daimler has since apologized for using Guevara's image, but many Cuban Americans living in South Florida and other cities say they are not satisfied with the auto manufacturer's explanation.
Read more: http://www.foxnews.com/us/2012/01/13/mercedes-benz-apologizes-for-use-che-guevara-photo-to-promote-its-vehicles/#ixzz1jUG0m8sb